"FIRMING CREAMS" ACTUALLY FIRM THE SKIN

"Firming creams" ARE facial moisturizers. Manufacturers use the marketing term "firming" to imply that a skincare product makes the skin look tauter. Unfortunately, there is no objective way to measure firmness of the skin.

Claims of increased firmness are commonly based on a handful of user's subjective perception. An increase in hydration of the skin may yield the same result.

In actuality, when the skin is hydrated, the skin appears firmer. A grape is "firmer" than a raisin!  Apply a sunscreen or a moisturizer with added SPF protection in the morning, and moisturize again in the evening.

Select a sunscreen or a facial moisturizer with added sunscreen protection by clicking on the Product Selector

FALSE: You don't need a "Firming Cream".