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Of the many marketing terms found on the front of skincare product labels, this is one of the most meaningless. 'Nourishing' the skin is medical absurdity.
Pulling at the heartstrings of animal lovers everywhere, the unrestricted use of marketing terms like 'Cruelty Free' and 'Not Tested On Animals' are frequently found on skincare product labels. Some manufacturers apply these claims to their finished skincare products only.
Anti-wrinkle creams ARE moisturizers. These products intend to increase the water content of the skin, temporarily improving the appearance of the skin. The consumer imagines water being pumped into a raisin, becoming a firmer grape.
Like many ingredients touted as beneficial in skincare products, you can add activated charcoal to the list of "newest fads."
Yes, vitamn C is good for you. As an essential vitamin, one that the human body cannot manufacture or store, it must be included in your daily diet, acquired from natural sources, like citrus fruits and green leafy vegetables, or taken as a supplement.