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What exactly is a serum? The term serum is a medical term referring to the clear liquid in blood after both the cells and clotting factors are removed.
After 30 years of practicing dermatology, reading the medical literature and testing skincare product formulations it is clear to me that:
Koala bears aren't really bears. Jellyfish aren't really fish. And moisturizers don't really add water to the skin. And it's a good thing the skin doesn't absorb water or we'd swell up like a sponge when we swam in the ocean. And we don't.
The word detox, used to describe a multitude of creams, lotions, serums, and masks, is often advertised boldly on product labels. There are expensive boutique "detox" potions and less costly drugstore products readily available today.
I hear time and time again..."The FDA doesn't regulate cosmetics."
"Beware! Beauty products are unsafe and unregulated."
False and false.




